Free Image Compressor and Converter

Reduce the size of your images without quality loss. Convert to JPEG, PNG or WebP.

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Why compress and convert images?

Large image files can slow down your website, hurt your SEO ranking, and take unnecessary storage space. Our free tool solves this problem by intelligently reducing file size without visible quality loss. That helps your site load faster and provides a better user experience.

How does it work?

This tool runs directly in your browser, which means no images are uploaded to our servers. Your files remain fully private and secure on your device. The compression engine analyzes each file intelligently to reduce image size while preserving clarity. At the same time, you can instantly convert images to the format of your choice.

Understanding image formats: JPEG vs. PNG vs. WebP

Choosing the right image format can significantly impact your website performance and image quality. Our tool lets you easily convert between the most common formats to meet your specific needs.

  • JPEG (Joint Photographic Experts Group): Ideal for photos and images with many colors and gradients. It uses lossy compression, meaning some data is removed to get smaller file sizes.
  • PNG (Portable Network Graphics): Perfect for images with transparent backgrounds, sharp lines, and flat colors (like logos, icons, and graphics). It uses lossless compression, so no data is lost and high quality is preserved.
  • WebP: A modern format from Google that supports both lossy and lossless compression. It can offer better quality with smaller file sizes than JPEG and PNG, making it an excellent choice for web performance.

How image size affects site speed and SEO

Image size has a direct impact on your site's load time. Search engines like Google now favor sites that load quickly, which means optimized images are essential for good SEO. Our tool helps you reduce file sizes, resulting in:

  • Faster page load times: Smaller files download faster so visitors don't have to wait.
  • Better user experience: A faster website keeps users engaged and lowers bounce rates.
  • Improved SEO ranking: Page speed is an important factor in how search engines rank your site.

Simple tips for image optimization

Follow these quick tips to get the most out of our tool and further optimize your images:

  • For photos, use **JPEG** with quality set between 70% and 80%.
  • For logos and graphics, use **PNG** to preserve transparency.
  • If your site supports it, use **WebP** for the best balance of quality and file size.
  • For best results, resize your images to the exact dimensions required on your page before uploading to the tool.